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Information Design

Information Mapping® (IMAP) - improving information performance worldwide

3di is the UK consultancy partner for Information Mapping Inc., which offers the Information Mapping method that helps organisations leverage knowledge and improve performance. The method is both subject matter and media independent:

• It can be applied to any subject matter in any sector or industry
• It can be applied to content designed for paper, computer screens, or multimedia presentations

The Information Mapping method, (often abbreviated to IMAP) offers a proven approach to the analysis, organisation, and visual presentation of information. This approach is based on research into how the human mind actually reads, processes, remembers and retrieves information.

Read more about the benefits Information Mapping offers

To view a 'before and after' sample document of Information Mapping in practice click here.

Click on Information Mapping to contact us and find out how it has helped organisations all over the world to enhance the performance of their business-critical information.

What is Information Mapping?

In practice, it is made up of a set of easy-to-learn principles, techniques, and standards that enable writers to break complex information into its most basic elements and then to present those elements optimally for readers. The result is a set of precisely defined information modules that are consistent from writer to writer and from document to document.

The method is independent of both subject matter and media; that is, it can be applied to the subject matter of any industry, and it can be presented on paper, on a computer screen, or in a multimedia presentation. Any business or technical information will benefit from this method, whether it is intended for initial communication, education, training, reference, quick reference, or performance support

IMAP - an excellent starting point

For many organisations, Information Mapping serves as an excellent starting point towards better information management. It provides a coherent package of concepts, rules, seminars and macros and is easy to understand, buy, replicate, and manage. For technical communicators, Information Mapping is a proven tool that can form part of their tool kit. Depending on the situation, the method can be applied in whole, or in part, explicitly, or discreetly.

As relevant as ever

The basic elements of the Information Mapping and its underlying principles have stood the test of time. This is because of the research carried out before and after it was developed in the 1960s and because of the success in users' ability to apply the method and see significant benefits from its implementation. The individual principles and elements encompassed by the method are also now generally considered to be business communication best practice.

In recent years the modular nature of Information Mapping has become of particular significance due to the:

  • Spread of content management systems
  • Range of output media
  • Increasing number of XML-based applications
  • Pressures on information reuse
  • Need to translate into more languages at reduced cost

Each of these factors has raised the stakes and made the impact of Information Mapping much more widely felt.

3di works in partnership with Pacific Blue in the UK and the wider Information Mapping Europe organisation to deliver the full range of Information Mapping services and products.

www.informationmapping.com

www.pacificblue.co.uk

 

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