Product-to-market challenges
Product development takes a great deal of time and involves many stages of analysis, development, and testing. At the end of what has probably been an expensive but business critical process, the additional hurdles that remain in the way of generating revenue to compensate the investment generally include:
- Documentation
- Marketing and sales
- Translation/localization
- Training for staff, distributors, and customers
Documentation is deliberately listed first because the other items are all heavily dependent on the development of product information. This information can only be an asset to your business if it is managed for, and suitably targeted at, the intended end audience.
Product to market services
3di can help you exploit your product information assets to get your product to market quickly and efficiently. We do this in the following ways:
Tactical – to achieve an immediate product-to-market target
- Provide technical, marketing copy, press release, and web content authoring
- Project manage the concurrent, multilingual localization of your product
- Develop courseware and e-learning modules
- Provide sales and technical trainers for the UK and abroad
Strategic – to establish a cost-effective, best-practise information model
- Establish a single-source information tool that will be easy to maintain
- Identify patterns of re-usable and repeated elements in the information
- Establish templates for different product-support documents
- Supervise a workshop to reach an agreed information management process
- Provide an on-going and budgeted outsourced service
To help you meet your specific product-to-market challenge, 3di can employ its areas of expertise:
|
